Brand

Our logo, colours and name.

Everything you need to show HostHerd well: the files to download, and a few simple rules. For press, partners and our own team.

Download everythingZIP, 0.9 MB: every logo as SVG and PNG, and these rules in short.

Logos

The emblem

A sheep’s face on a sunflower tile: your servers are the herd, and we look after them. The rounded square is the one we use most, so start there.

Emblem

Our everyday mark: documents, favicons, anywhere.

Corner radius: 32 of its 128 units, or 25% of its width.

Download Emblem as SVG Download Emblem as PNG2048 px

Square emblem

For app icons and places that round the corners for you.

Download Square emblem as SVG Download Square emblem as PNG2048 px

Round emblem

For profile pictures cropped to a circle.

Download Round emblem as SVG Download Round emblem as PNG2048 px

Round emblem with a ring

For stickers and badges, or on a ground close to sunflower.

Ring: 4 of its 128 units wide, or 3.125% of its width.

Download Round emblem with a ring as SVG Download Round emblem with a ring as PNG2048 px

The sheep on its own

For places where the tile would be too much, like merchandise, or where there is only one colour, like a stamp or embroidery.

Sheep

Without the tile, on light grounds.

Download Sheep as SVG Download Sheep as PNG2048 px

Sheep in green

One colour, on light grounds.

Download Sheep in green as SVG Download Sheep in green as PNG2048 px

Sheep in white

One colour, on dark grounds.

Download Sheep in white as SVG Download Sheep in white as PNG2048 px

The name

Where there is room, set the name beside the emblem. Always use these files: never type the name yourself.

Name and emblem

Our full logo, on light grounds.

Download Name and emblem as SVG Download Name and emblem as PNG2048 px

Name and emblem in white

Our full logo, on dark grounds.

Download Name and emblem in white as SVG Download Name and emblem in white as PNG2048 px

Name

When the emblem is already nearby.

Download Name as SVG Download Name as PNG2048 px

Name in white

The name alone, on dark grounds.

Download Name in white as SVG Download Name in white as PNG2048 px

Which file to use

Where	File
A website, an article or a list of clients	Name and emblemSVG
Slides, documents and email signatures	Name and emblemPNG
A profile picture on social media	Round emblemPNG
An app icon, or a workspace icon in a chat app	Square emblemPNG
A favicon or a small icon	EmblemSVG
A dark photo or ground	Name and emblem in whiteSVG
Print in one colour: stamps, engraving, embroidery	Sheep in greenSVG

Room and size

Clear space

Keep a quarter of the emblem’s height free all around it: no text, edges or other logos inside.

At the minimum size

Minimum size

The emblem at least 24 pixels or 8 mm across; the name and emblem at least 120 pixels or 30 mm wide. Only favicons go smaller.

Please don’t

Don’t:Stretch or squash it
Don’t:Turn or tilt it
Don’t:Change its colours
Don’t:Add shadows, outlines or effects
HostHerd
Don’t:Set the name in another typeface
Don’t:Put it on a busy ground

Colours

Pasture green and wool white do most of the work. Sunflower is the warm accent: use it on a few things, not on everything.

Brand colours

Pasture
Text, the sheep’s face, dark grounds.
HEX
#183528
RGB
24 53 40
OKLCH
oklch(30.2% 0.043 163)
CMYK
55 0 25 79
Sunflower
The emblem’s tile, and accents.
HEX
#F4B63F
RGB
244 182 63
OKLCH
oklch(81.38% 0.1475 79.72)
CMYK
0 25 74 4
Wool
The sheep’s wool, and text on green.
HEX
#FFFFFF
RGB
255 255 255
OKLCH
oklch(100% 0 0)
CMYK
0 0 0 0

Supporting colours

Mist
The page by day.
HEX
#F6F7F4
RGB
246 247 244
OKLCH
oklch(97.5% 0.004 121.6)
CMYK
0 0 1 3
Meadow
Soft panels and grass.
HEX
#E2EFE6
RGB
226 239 230
OKLCH
oklch(94% 0.018 155.8)
CMYK
5 0 4 6
Night
The page by night.
HEX
#121714
RGB
18 23 20
OKLCH
oklch(19.8% 0.01 159.1)
CMYK
22 0 13 91
All well
A healthy server.
HEX
#2E9E62
RGB
46 158 98
OKLCH
oklch(62.2% 0.135 155.2)
CMYK
71 0 38 38
Alert
A server that needs us.
HEX
#E0483E
RGB
224 72 62
OKLCH
oklch(61.5% 0.19 27.8)
CMYK
0 68 72 12

OKLCH is how our stylesheets write them: the same colours, in a space that also reaches the wider range of modern screens.

The CMYK values are a starting point for print: check a proof.

Text on colour

How well text reads on each ground, by the web’s accessibility guidelines (WCAG).

Pasture on Wool13.3:1Fine for any text
Pasture on Sunflower7.4:1Fine for any text
Wool on Pasture13.3:1Fine for any text
Sunflower on Pasture7.4:1Fine for any text
Wool on Sunflower1.8:1Not for text

Typefaces

Both are free to use, under the SIL Open Font License.

Fraunces

Headings and our name: ExtraBold, with the Soft axis at full.

Your servers, safely herded.

Get Fraunces

Instrument Sans

Everything else, from Regular to Bold.

We secure, update and back up the servers behind your websites, and keep watch day and night.

Get Instrument Sans

Writing our name

WriteHostHerd

One word, with two capital H’s.

Web and email addresses are all lowercase: hostherd.com.

Not~~HostherdHost HerdHOSTHERDHost-Herd~~

How we sound

Short, plain sentences.
Warm and calm, never hype.
No jargon a shop owner wouldn’t know.
We promise only what our plans deliver.

About HostHerd

For articles, event pages and partner sites: copy whichever fits.

Short

HostHerd is a managed hosting company in Europe. We secure, update, back up and monitor the private servers behind our clients’ websites, with real people on call.

Longer

HostHerd is a managed hosting company in Europe. We secure, update, back up and monitor the private servers behind our clients’ websites, with real people on call. Our servers are in EU data centres, so your data stays under EU privacy law. We move your site from your current host for free, on every plan, if it’s built with WordPress, WooCommerce, PrestaShop, Drupal or similar, or is a static site, and we can get to its files and database. There’s no minimum term: if you leave, your service ends at the end of the month you’ve already paid for, we refund the months left of a year paid at once, less the free month, and we help you take everything with you, with a full copy of your site.

Link to us, save 5%

Show this link on your website’s home page, and that server’s plan gets the discount for as long as it’s there. Paste it as it is, or ask us and we’ll add it for you.

Hosted by HostHerd

Alojado en HostHerd

Allotjat a HostHerd

Code to paste

<a href="https://hostherd.com/hosted/" rel="nofollow"><svg viewBox="-1 11 130 107" width="1.21em" height="1em" fill="currentColor" aria-hidden="true" style="display:inline;vertical-align:-0.125em"><path d="M59 11.8 C61.5 11 65.9 11 68.5 11.7 C71.3 12.4 74.5 14.4 75.4 19.5 C75.4 19.5 92.5 15.5 92.5 30.4 C97.5 30.6 104 31.5 110.1 34.6 C122.4 40.6 128.4 45.3 128 49 C127.8 50.4 126.5 51.4 124.9 52.1 C118.9 54.8 114.4 53.5 108.4 51.1 C106.2 50.2 103.5 48.9 100.7 47.2 C100.5 47.6 100.4 48 100.2 48.4 C100.2 48.4 114.8 55.7 105.2 71.2 C115.9 84.1 104.1 94.5 99.7 94.5 C100.7 107.3 85.1 113.7 77.8 109 C77.8 109 75.9 113.6 69.8 115.8 C66.5 117 63.6 117.2 60.2 116.4 C52.6 114.6 50.2 109 50.2 109 C42.9 113.3 27.3 107.3 28.3 94.5 C23.9 94.5 12.1 84.1 22.8 71.2 C13.2 55.7 27.8 48.4 27.8 48.4 C27.6 48 27.5 47.6 27.3 47.2 C26.2 47.9 25.2 48.5 24.1 49 C17.3 52.5 10.3 55.4 3 52.1 C1.5 51.3 0.2 50.3 0 49 C-0.4 45.3 5.6 40.6 17.9 34.6 C24 31.5 30.5 30.6 35.5 30.4 C35.5 17 52.6 19.5 52.6 19.5 C53.5 14.8 56.4 12.7 59 11.8 Z M44.1 35.7 C40.7 37.7 33.1 42.5 36.8 51.1 C36.8 51.1 36.5 50.7 35 51.8 C35.6 58.2 37.8 64.5 40.9 70.1 C44.3 76.3 47.9 84.1 55.1 87.4 C61.3 90.3 70.8 89.6 76.2 85.4 C81.2 81.6 84.2 75.3 87.1 70.1 C90.2 64.5 92.4 58.2 93 51.8 C91.5 50.7 91.2 51.1 91.2 51.1 C94.9 42.5 87.3 37.7 83.9 35.7 C79.3 39.9 72.7 41.7 64 41.7 C55.3 41.7 48.7 39.9 44.1 35.7 Z M42.9 56.5 C42.9 54.3 44.7 52.5 46.9 52.5 C49.1 52.5 50.9 54.3 50.9 56.5 C50.9 58.7 49.1 60.5 46.9 60.5 C44.7 60.5 42.9 58.7 42.9 56.5 Z M77.1 56.5 C77.1 54.3 78.9 52.5 81.1 52.5 C83.3 52.5 85.1 54.3 85.1 56.5 C85.1 58.7 83.3 60.5 81.1 60.5 C78.9 60.5 77.1 58.7 77.1 56.5 Z"/></svg> Hosted by HostHerd</a>

<a href="https://hostherd.com/hosted/" rel="nofollow">Hosted by HostHerd</a>

<a href="https://hostherd.com/" hreflang="en" rel="nofollow"><svg viewBox="-1 11 130 107" width="1.21em" height="1em" fill="currentColor" aria-hidden="true" style="display:inline;vertical-align:-0.125em"><path d="M59 11.8 C61.5 11 65.9 11 68.5 11.7 C71.3 12.4 74.5 14.4 75.4 19.5 C75.4 19.5 92.5 15.5 92.5 30.4 C97.5 30.6 104 31.5 110.1 34.6 C122.4 40.6 128.4 45.3 128 49 C127.8 50.4 126.5 51.4 124.9 52.1 C118.9 54.8 114.4 53.5 108.4 51.1 C106.2 50.2 103.5 48.9 100.7 47.2 C100.5 47.6 100.4 48 100.2 48.4 C100.2 48.4 114.8 55.7 105.2 71.2 C115.9 84.1 104.1 94.5 99.7 94.5 C100.7 107.3 85.1 113.7 77.8 109 C77.8 109 75.9 113.6 69.8 115.8 C66.5 117 63.6 117.2 60.2 116.4 C52.6 114.6 50.2 109 50.2 109 C42.9 113.3 27.3 107.3 28.3 94.5 C23.9 94.5 12.1 84.1 22.8 71.2 C13.2 55.7 27.8 48.4 27.8 48.4 C27.6 48 27.5 47.6 27.3 47.2 C26.2 47.9 25.2 48.5 24.1 49 C17.3 52.5 10.3 55.4 3 52.1 C1.5 51.3 0.2 50.3 0 49 C-0.4 45.3 5.6 40.6 17.9 34.6 C24 31.5 30.5 30.6 35.5 30.4 C35.5 17 52.6 19.5 52.6 19.5 C53.5 14.8 56.4 12.7 59 11.8 Z M44.1 35.7 C40.7 37.7 33.1 42.5 36.8 51.1 C36.8 51.1 36.5 50.7 35 51.8 C35.6 58.2 37.8 64.5 40.9 70.1 C44.3 76.3 47.9 84.1 55.1 87.4 C61.3 90.3 70.8 89.6 76.2 85.4 C81.2 81.6 84.2 75.3 87.1 70.1 C90.2 64.5 92.4 58.2 93 51.8 C91.5 50.7 91.2 51.1 91.2 51.1 C94.9 42.5 87.3 37.7 83.9 35.7 C79.3 39.9 72.7 41.7 64 41.7 C55.3 41.7 48.7 39.9 44.1 35.7 Z M42.9 56.5 C42.9 54.3 44.7 52.5 46.9 52.5 C49.1 52.5 50.9 54.3 50.9 56.5 C50.9 58.7 49.1 60.5 46.9 60.5 C44.7 60.5 42.9 58.7 42.9 56.5 Z M77.1 56.5 C77.1 54.3 78.9 52.5 81.1 52.5 C83.3 52.5 85.1 54.3 85.1 56.5 C85.1 58.7 83.3 60.5 81.1 60.5 C78.9 60.5 77.1 58.7 77.1 56.5 Z"/></svg> Hosted by HostHerd</a>

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<a href="https://hostherd.com/es/" hreflang="es" rel="nofollow"><svg viewBox="-1 11 130 107" width="1.21em" height="1em" fill="currentColor" aria-hidden="true" style="display:inline;vertical-align:-0.125em"><path d="M59 11.8 C61.5 11 65.9 11 68.5 11.7 C71.3 12.4 74.5 14.4 75.4 19.5 C75.4 19.5 92.5 15.5 92.5 30.4 C97.5 30.6 104 31.5 110.1 34.6 C122.4 40.6 128.4 45.3 128 49 C127.8 50.4 126.5 51.4 124.9 52.1 C118.9 54.8 114.4 53.5 108.4 51.1 C106.2 50.2 103.5 48.9 100.7 47.2 C100.5 47.6 100.4 48 100.2 48.4 C100.2 48.4 114.8 55.7 105.2 71.2 C115.9 84.1 104.1 94.5 99.7 94.5 C100.7 107.3 85.1 113.7 77.8 109 C77.8 109 75.9 113.6 69.8 115.8 C66.5 117 63.6 117.2 60.2 116.4 C52.6 114.6 50.2 109 50.2 109 C42.9 113.3 27.3 107.3 28.3 94.5 C23.9 94.5 12.1 84.1 22.8 71.2 C13.2 55.7 27.8 48.4 27.8 48.4 C27.6 48 27.5 47.6 27.3 47.2 C26.2 47.9 25.2 48.5 24.1 49 C17.3 52.5 10.3 55.4 3 52.1 C1.5 51.3 0.2 50.3 0 49 C-0.4 45.3 5.6 40.6 17.9 34.6 C24 31.5 30.5 30.6 35.5 30.4 C35.5 17 52.6 19.5 52.6 19.5 C53.5 14.8 56.4 12.7 59 11.8 Z M44.1 35.7 C40.7 37.7 33.1 42.5 36.8 51.1 C36.8 51.1 36.5 50.7 35 51.8 C35.6 58.2 37.8 64.5 40.9 70.1 C44.3 76.3 47.9 84.1 55.1 87.4 C61.3 90.3 70.8 89.6 76.2 85.4 C81.2 81.6 84.2 75.3 87.1 70.1 C90.2 64.5 92.4 58.2 93 51.8 C91.5 50.7 91.2 51.1 91.2 51.1 C94.9 42.5 87.3 37.7 83.9 35.7 C79.3 39.9 72.7 41.7 64 41.7 C55.3 41.7 48.7 39.9 44.1 35.7 Z M42.9 56.5 C42.9 54.3 44.7 52.5 46.9 52.5 C49.1 52.5 50.9 54.3 50.9 56.5 C50.9 58.7 49.1 60.5 46.9 60.5 C44.7 60.5 42.9 58.7 42.9 56.5 Z M77.1 56.5 C77.1 54.3 78.9 52.5 81.1 52.5 C83.3 52.5 85.1 54.3 85.1 56.5 C85.1 58.7 83.3 60.5 81.1 60.5 C78.9 60.5 77.1 58.7 77.1 56.5 Z"/></svg> Alojado en HostHerd</a>

<a href="https://hostherd.com/es/" hreflang="es" rel="nofollow">Alojado en HostHerd</a>

<a href="https://hostherd.com/ca/" hreflang="ca" rel="nofollow"><svg viewBox="-1 11 130 107" width="1.21em" height="1em" fill="currentColor" aria-hidden="true" style="display:inline;vertical-align:-0.125em"><path d="M59 11.8 C61.5 11 65.9 11 68.5 11.7 C71.3 12.4 74.5 14.4 75.4 19.5 C75.4 19.5 92.5 15.5 92.5 30.4 C97.5 30.6 104 31.5 110.1 34.6 C122.4 40.6 128.4 45.3 128 49 C127.8 50.4 126.5 51.4 124.9 52.1 C118.9 54.8 114.4 53.5 108.4 51.1 C106.2 50.2 103.5 48.9 100.7 47.2 C100.5 47.6 100.4 48 100.2 48.4 C100.2 48.4 114.8 55.7 105.2 71.2 C115.9 84.1 104.1 94.5 99.7 94.5 C100.7 107.3 85.1 113.7 77.8 109 C77.8 109 75.9 113.6 69.8 115.8 C66.5 117 63.6 117.2 60.2 116.4 C52.6 114.6 50.2 109 50.2 109 C42.9 113.3 27.3 107.3 28.3 94.5 C23.9 94.5 12.1 84.1 22.8 71.2 C13.2 55.7 27.8 48.4 27.8 48.4 C27.6 48 27.5 47.6 27.3 47.2 C26.2 47.9 25.2 48.5 24.1 49 C17.3 52.5 10.3 55.4 3 52.1 C1.5 51.3 0.2 50.3 0 49 C-0.4 45.3 5.6 40.6 17.9 34.6 C24 31.5 30.5 30.6 35.5 30.4 C35.5 17 52.6 19.5 52.6 19.5 C53.5 14.8 56.4 12.7 59 11.8 Z M44.1 35.7 C40.7 37.7 33.1 42.5 36.8 51.1 C36.8 51.1 36.5 50.7 35 51.8 C35.6 58.2 37.8 64.5 40.9 70.1 C44.3 76.3 47.9 84.1 55.1 87.4 C61.3 90.3 70.8 89.6 76.2 85.4 C81.2 81.6 84.2 75.3 87.1 70.1 C90.2 64.5 92.4 58.2 93 51.8 C91.5 50.7 91.2 51.1 91.2 51.1 C94.9 42.5 87.3 37.7 83.9 35.7 C79.3 39.9 72.7 41.7 64 41.7 C55.3 41.7 48.7 39.9 44.1 35.7 Z M42.9 56.5 C42.9 54.3 44.7 52.5 46.9 52.5 C49.1 52.5 50.9 54.3 50.9 56.5 C50.9 58.7 49.1 60.5 46.9 60.5 C44.7 60.5 42.9 58.7 42.9 56.5 Z M77.1 56.5 C77.1 54.3 78.9 52.5 81.1 52.5 C83.3 52.5 85.1 54.3 85.1 56.5 C85.1 58.7 83.3 60.5 81.1 60.5 C78.9 60.5 77.1 58.7 77.1 56.5 Z"/></svg> Allotjat a HostHerd</a>

<a href="https://hostherd.com/ca/" hreflang="ca" rel="nofollow">Allotjat a HostHerd</a>

Why rel="nofollow"

Google asks that links like this one, repeated in the footers of many sites and given for a discount, be marked, and nofollow does that. With it, the link is safe for your site and for ours.

Why there’s no image

Everything is in the code you paste, so nothing loads from our servers and we never see who visits your site. The sheep takes the colour of your text, so it fits in.

Using our brand

You’re welcome to use our name and logo to refer to HostHerd: to link to us, to write about us, or to show you’re a client or a partner.
Please don’t use them in a way that suggests we sponsor or endorse you, unless we’ve agreed to it.
Please don’t change them, or use them in the name of your own product, company or domain.

The HostHerd name and logo belong to Shy Newt Technologies LTD.

Need another format, or not sure about a use? Write to us:hello@hostherd.com